Social media is nothing but the face of a brand. With more and more people creating their identity in digital profiles social media has become an inevitable means of brand communication. Without much ado, lets dive into the top social media strategy that’s meant for 2022. 

Using chatbots: No one wants to call the business directly and enquire about the price or product details. Everyone is comfortable with chatting and loves the anonymity involved in it. Using chatbots helps create a personal relationship with the customers and it creates a sense of belonging. Using tools like Mobile Monkey helps automate the chat on our website easily. 

Create personalized experience: Using mail campaigns with a personalized note is such an example. Chatbots also add to personalization as customers get a feeling of inclusiveness. Creating offers based on who interacts with your content the most is also a way of building personal relationships with customers. 

Interactive content: Interactive contents like polls, going live on Instagram, videos etc. are a great way of customer engagement. They bring liveliness to the platform. Ask them questions, make them feel heard and that their opinion matters and create further content accordingly. 

Close watch on competitors: Check how the competitors are doing in their respective fields and social media channels. It is one of the great ways to inspire ourselves to create super cool content. 

Realistic Social media budget: social media should not take up much of the budget in digital marketing. Keep the budget low and try running the campaigns and analyzing the performance and then adjust the budget accordingly. 

Set up a calendar for the month: posting on social media with out a plan doesn’t lead you anywhere, it would be chaotic. Plan ahead on what to post and create content accordingly. It helps to get hold of the overwhelming idea of posting different and engaging content every day.  

Social media is the face of your business, when done right can turn itself into a income source without even any marketing done, that is the reach and trust that people have kept on social media. Time to put your thinking cap on and create super cool content for your website.