Content Marketing Trends 2022

Content is the king when it comes to websites or social media or whatever the platform is that represents a brand. Curating suitable content for our website while making it eye catchy and attractive can be challenging. We all know a content creator sweating to produce the best content that should have a chance to go viral at the same time giving out your brand vibes. Yes, that’s what we are talking about, so why not give you a little help from our side? Here’s a short guide on content marketing trends for 2022 that you would want to take note of. 

Image Search: Pinterest, Google, Amazon are some of the giants that use image search. Image search has flexibility because we all may not know the name of everything that we want to search for. Found an attractive flower on the road but don’t know the name? Image search to rescue! Now you know what you should add to your website, right? 

Video Marketing: Blogs are good, but not all like to read big chunks of paragraph. Added to that, lack of time doesn’t make things easier too. Reading product description requires your time, focus and attention, but when it’s a video you can watch the same product description while having your breakfast while it stays in your mind? Simple! A majority of people have favorites in Ads! Like being no haters for Vodafone Zoozoo’s. 

Marketing In the Metaverse: People out there are planning their weddings in Metaverse and are you still stuck on bill boards? It's time to move on mate. Ads that can take you to virtual places that meet their fantasy are the future. Tv ads, bill boards will longer be a thing. So, you may want to save money. 



Empathetic Marketing: Being empathetic as a person is a good thing, but marketers always combine marketing with almost anything. Instead of putting forward the uses of your product, empathetic marketers describe how their product reduces the problems of customers, how it meets customers' needs. Trust us, you have fallen for this and have bought that unwanted blender. 

Infographics: Bright colors, with arrows and neatly described product and uses? Yes, that’s what we are talking about. Infographics, unlike other post types, helps to build brand authority as the information stays in viewers minds for a long time. Time to put your graphic design skills to the test. 

A/B Testing of Website Content: Like software testing is mandatory, testing of website content that you put your time, effort and focus on is also important. It is proven that content that has undergone A/B testing is likely to attract more traffic, as we already have an idea of how the content is going to work out. 

Podcasting: Giving out more audio content for spreading the brand word is the next big thing when it comes to ad. Clubhouse is an audio chatroom app and marketing the product in chat room are said to have better returns. 

Creating viral content is not what we meant by trends, when content is made for the people to help them with their needs it will naturally be accepted by the masses and hence will be viral anyways. Now it’s time for the content marketers to show their magic.