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Best Content Distribution Channels To Spread The Word

May 20, 2022
Best Content Distribution Channels To Spread The Word

Content always comes to the rescue when we have to express the functionalities of our brand. Carefully curated content with smart execution is one way for your audience to know more about your brand. Given that there are n number of channels through which we can let people know about our brand. We must know who the content is for and how it is going to help them and identify these basic goals. 


Organic Social Media Postings:   social media has the power to know the type of audience, deliver them the needed results and get their feedback. It is one of the best marketing platforms where the brand can freely express themselves, even with Lo-Fi videos and photos. Any content writer should be able to carefully curate content for social media. We can use the power of FB, Instagram, Twitter, LinkedIn, Snapchat & TikTok, the most leading social media platforms till date. 


Goals Achieved 

  • Brand Awareness 
  • Personal relations with customers 
  • Website traffic 
  • Lead generation 


Type of Audience Reached 

  • Brand followers and their circle (through tagging, sharing) 
  • People with similar interests (through hashtags)

 

Type of Content To Be Posted 

  • Gif, meme, infographics, short videos. 
  • Live streaming. 
  • Interactive polls, questionnaire. 


Email Distribution: This is the most famous type of content distribution. It can also be termed as a more or less a formal way of communication. 


Goals Achieved 

  • Improved ROI 
  • Website traffic 
  • Revenue 


Type of audience reached 

  • Subscribers 
  • New followers 
  • Cold/warm contacts 


Type Of Content  

  • Quality texts 
  • Videos 
  • Images 
  • Posters 
  • Product information 


Influencer Distribution: All social media users love and adore the influencers whom they follow with all their hearts. Brands explore this power and use influencers to sponsor their products or services to the targeted audience. Users tend to trust the influencers word more than the brand itself. 



Goals achieved:  

  • Trust on brand 
  • Improved ROI 
  • Improved sales 
  • Leads 


Type of audience reached 


Targeted users with similar interests. 


Type of Content 

  • Demo Videos 
  • Products 
  • Services 
  • Travel  

 

Paid Ads Contents: Running ads throughout social media is another means of letting people know about the product/service and its paid of course. Main advantage would be targeted marketing. 


Goals achieved:  

  • Website traffic 
  • Product sales 
  • Lead generation 
  • Audience reach 


Type of audience reached 

  • People with similar interests 
  • Targeted with demographics, specific interests 


Type of content 

  • Good images/videos 
  • Text with relevant keywords 
  • Product descriptions/explanations 


With the right content, any social media can be termed as a friend of marketing. It is the digital platform where users spend hours on, why not make the most of it? 

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