Meta suggests that due to the availability of smartphones there is limitless audience and share more content frequently due to limited attention span of audience. Now people tend to support more authentic and realistic content in different from perfect content. Let us see what the different culture codes put forward by meta. 

Being Realistic: People tend to relate to the brand more when they can see the brand addressing their common concerns or if they can relate it to their everyday life. So being realistic and using lo-fi content like videos and photos help to bring about the reality in it. 

Keeping Up with Trends: Creating your own edition of a viral reel can be taken as an example. We have to understand the slang trend for the particular platform and apply it to promote our business and services. It helps people to relate to the brands and vibe to the viral content without even knowing. 

Influencers & Content Creators to the Go: Content creators are now the brand ambassadors of any prominent service you take. Followers trust them with their words and tend to buy the products they are advertising. Influencers go out of their way and get creative by combining both a viral trend to the business and thus spreading the word about the business. It is more like getting feedback from real customers than just pure marketing. 

Showing the BTS: Showing people whats going on behind the scences of a business helps people trust the brand more. When you show your process, the employees or how profit helps society, all these paints a picture in the user's mind about the brand. They relate how much hardwork is behind the process, the faces involved give it a personal touch and relation to the brand. 

Lo-Fi Editing: One thing that hits different from contemporary marketing is using authentic and realistic videos and photos. Instead of producing heavily filtered videos, show the products as they are because people now know being perfect is a scam and there’s no such thing as being perfect.  

Sarcasm & Humor: If anything, ambush marketing works on is being sarcastic and bringing in humor to the scene. Using viral memes and incorporating them to spread the message is one way and we will say an effective way too. But we should be careful to use it after knowing all our customers’ grievances and should be sensible enough to avoid it if not. 



All these denotes to a realistic approach towards putting your word to your user's mind. Gone are the days when a perfectly polished ad that shows unrealistic expectation was believed. It’s high time that brands adopted and adapted to these rules before they become outdated.