We are not here to say why the buzz is around Tiktok, you know way better than that. But recently Tiktok made the headlines when tech gaint, Meta CEO Mr Mark Zuckerberg told the press that Tiktok is growing very quickly, coincidently Zuckerberg lost $29.7 million last week after Meta suffered a historic market rout. Does this mean Facebook is losing its popularity and is slowly being replaced by Tiktok? Now this is one topic to debate. 

Anyone who uses tiktok as a creator should have popped in the question to Google, “how to become tiktok famous” There is huge buzz of tiktok among every age group, though the most popular around teenagers. So why is Tiktok so popular? What is making them unique from others?  

Around 79% of the users find Tiktok content unique. It is a versatile platform that has content for all age groups. The enthusiastic content creators prompt even the camera-shy people to make a video and post it. People follow brands who adopt new and unique ways of marketing their product through tiktok marketing.  

Tiktok is a community. Challenge is a common word in this, through challenges they find a common platform to be their bare goofy self, without the fear of being judged by others. Earlier when getting a chance to show the face on camera for movies or soaps was a privilege, now platforms like these have given the commoners with talent to exhibit their talent may that be in cookery, or singing or dancing to the likeminded people out there. No wonder tiktok is the the future of internet marketing.  

What does fyp mean on tiktok? 

The social media platform has a unique for you page or FYP that curates and selects the content for its users based on their interests and likes, which makes it more likeable and interesting.  

This unique feature is kind of like marketing to the target audience instead of showing content to the whole audience. It is like showing our content to the audience who are sincerely interested in the product or service that we are offering, now that’s what we are talking about! 

TikTok Marketing is promoting a brand or product or service through influencer marketing or by creating viral content or challenges or by Tiktok ads. 

Below are a few ways that tiktok helps any brand effectively 

• Create brand awareness 
• Sell products & services 
• Build likeminded community 
• Effective customer service 
• Accurate feedback from users 
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Can you watch tiktoks without the app? No, it is not required. But downloading an app will make the navigation and search easier, but we can login to the official website of tiktok and access the trending hashtags and videos. 

Tiktok along with its interesting features has a very interesting logo too, what is the story behind the cool tik tok logo? The logo was designed by an unnamed designer after coming from a music concert, the logo looks like the letter d but similar to a musical note, initially the app was called Douyin, though the name was changed to Tiktok the logo was preserved. Even the colours used in as an effect to the logo, the bright blue and red gives it a 3D effect and they are also the colors seen in a music concert. 

It is clear that the popularity of other social media sites is overshadowed by Tiktok and is gaining immense popularity among its users, sooner or later other social media like facebook, instagram snapchat should clear and firm their stand in the digital world.