Modern marketing automation technologies are made to speed up production, encourage growth, and streamline advertising procedures. 

According to studies, 80% of leading brands and marketers agree that marketing automation is a key factor in their success. 

Why Use Tools for Marketing Automation? 

Did you realize? Marketing automation increases productivity by 20% for companies. 

These potent technologies not only increase productivity but also greatly improve targeting and segmentation, two key components of contemporary digital marketing tactics. You may increase productivity and organization by streamlining various activity kinds and connecting them in precise sequence using automation tools. 

Here is a list of the main advantages that even the most basic automation solutions can provide. 

• Email marketing: You'll use your email for outreach as well as upselling and sending notifications of significant occurrences. 
• Leads: Automation technologies can categories your traffic for better personalization and assist in finding and nurturing consumers. 
• Social media: Automation tools can make sure brand consistency is maintained across all platforms, increasing brand recognition. 
• Creation of content: Automation technologies driven by AI and machine learning can assist in responding to consumer inquiries and even assist in automatically creating engaging marketing material depending on input parameters such as style, tone, and subject matter. A popular tool for producing marketing material, such as blog posts, articles, scripts for videos, and creative briefs, is ChatGPT. 
• Performance indicators: Use the most pertinent and valuable metrics to monitor the success of your marketing activities. 
• 
  

Time and money savings 

Social media by alone might take up hours of your week, but using a planner allows you to publish more frequently and use scheduling tools to track the effectiveness of these postings. After that, you can employ technologies to accelerate follow-up actions and response times, divide lists into smaller subsets, and spot warm traffic. Today, the majority of them also provide seamless CRM platform connection. 

Tracking and focusing on audiences 

Despite the fact that there are many free and practical choices for tracking general statistics, such as Google Analytics and Facebook Analytics, the most of them only provide you with a basic understanding of what's happening. You can improve your understanding of the kinds of key performance indicators (KPIs) that are especially relevant to your marketing efforts by using the metrics that come with automation technologies. The fact that they are stored centrally and contextually tracked in real time is the best aspect. 

Brand Consistency 

It takes time and effort to develop a recognizable and trustworthy brand, so the more people you can reach efficiently and consistently, the higher your chances of generating leads and converting are. 

Additionally, the more prominent your brand becomes over time, the more your clients will grow to know you and trust you since they understand that they can always expect the extraordinary when they receive correspondence from you via email or Facebook. 

Automation systems can aid in promoting consistency and hence assist establish loyalty and awareness via a variety of channels by providing templates and design alternatives. Additionally, customers are considerably more likely to feel at ease and make purchases when they hear from you frequently.

How to properly use marketing automation tools 

Let's look at how to use the top platforms currently accessible now that you are aware of the advantages of marketing automation. 

Consider your requirements for marketing automation. 

To determine where you would benefit from automation technologies, you should first review your marketing plan as well as your most important goals. 

The best course of action may be to invest in an all-purpose solution if you believe that every element of your important marketing campaigns and communications needs to be automated. 

However, using a more specialized solution like MailChimp is probably your best bet if you want to drastically increase engagement and customer retention through your email marketing messages. The key takeaway is to thoroughly understand your automation requirements before settling on a solution (or set of tools). 

Always double-check your work. 

Even automated programmers can produce mistakes, so make sure to proofread everything before publishing. Always keep a close check on everything while using content creation tools to make sure it reads organically, adds value, and adheres to proper grammatical and factual standards. 

Make sure all the times and dates are set correctly if you're using content scheduling tools. A piece of information that is released at the incorrect moment may confuse readers or lessen its impact, wasting your effort and decreasing your ROI. 

Follow the most recent marketing news and trends. 

Maintaining a strong finger on the pulse is a smart idea if you want to make sure that your marketing automation initiatives continue to be successful and that you're using the right tools for the task. 

You can keep on the bleeding edge of marketing automation by reading relevant tech and marketing journals, and providing yourself with the tools and expertise to get the most out of your endeavors. 

Conclusion  

We wish you success on your trip and invite you to join our YECTRA team, which is flexible, comprehensive, and well-known in the market, if you want to advance your marketing automation abilities.