Social media has entirely changed the way we perceive online media. Now it's more than just a platform to share news, photos and videos. People get to see ads, make purchases, get to know their favorite influencers and much more! Social media is the place where people find virtual more interesting than reality. Let's see how we can promote the local business and get people rushing in. 

Engagement is the key: Gone are the times when people used to compete with each other, because they know more work and benefits are done when we work together than against. Same applies for business working in the same niche. Engaging with the competitor's social media posts gives out a very positive vibe and makes it more trustworthy. So is addressing people who comment on our posts. Keeping the audience engaged with informative and good feedback is what the followers need. It is also effective to address negative feedback from the followers. 

Reposting to the go: If you find posts similar to you niche, there is no harm in promoting that on your profile. Being generous in healthy feedbacks and compliments to the local profiles or your trustworthy followers goes a long way. It changes the face of your business and people tend to trust more. 

Adhere to branding: Your posts should be designed in such a way that they complement the website feed. Maintaing a clear branding parameter is another factor that helps people to recognize the brand and improve trust in the brand. If your social media is vibrant and full of life, but the website is purely formal it causes confusion among the people. 

Get Live content from customers: When you get content from people who use your product/service is what describes the product’s life after its is purchased. It helps the interested customers to decide on whether it should be purchased, how beneficial it would be etc. Further when a customer purchases our service and getting feedback and content from them on the product makes them feel valued and trusted. They may also promote it on their social media and hence expanding our reach. 

Be trend doer: Instagram trends are a community on its own. If your product or service can go forward and do the trends in the form of reels or posts will definitely help in the organic promotion of your profile. It also helps to link ourselves with like-minded people who are working in the same niche. We could also gather the help of so-called influencers to promote our brand. 

Localize hashtags: If your business is local and has a shop where you sell things, randomly adding working hashtags to the posts wouldn’t be very helpful. Use hashtags that are localized, for example if have a spice shop based in California, use hashtags like #spiceshopincalifornia, it helps the people who want to find local businesses with similar interest and also helpful in SEO point of view. 

Link in bio: You must have already added the website link in bio and it is needed so. Without link in bio, people cannot visit and convert to sales. You can also add a shortcut to all the social media links using Linktree.com. It improves the SEO, reduces the bouncing rate and people tend to increase their time spent on our social media profiles. 

Explore the variety of content: Explore the different type of content, posts, videos, photos and creating a cocktail of all these is what is called a complete profile. It is helpful when people of different interests visit our profiles. Creating super friendly at the same time super professional creative content is also required to keep the followers engaged. 

Use geotags: Using geotags is another helpful way to let people know about our location and something the local business tend to forget. They give a clear picture of where the business is located and clicking on the geotag lead to the map of particular location. 

Analyze your efforts: Instagram provides insights to the post on how many accounts are reached, how many impressions are there for the particular posts so we should constantly analyze the posts and performance and tweak them to suit our business. 

Getting organic reach in Instagram can be a bit challenging, but these tips will surely help us in making things easier for us.