All About Email Marketing. Benefits & Tools

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All About Email Marketing. Benefits & Tools

Apr 04, 2022

Email marketing is one of the oldest and most intimate form of communication. Visitors opt for email subscription while visiting a website and end up getting information about all the latest products, promotions and news regarding their favorite product at finger tips. It is one the trusted, targeted way of getting authentic leads, improve brand awareness & enhancing customer engagement.

Tools Used for Email Marketing

There are various tools available in the market for emails. Here are the most prominent ones.

SendInBlue

SendInBlue has a different price for each stage of business.

Free – for those getting started with SendinBlue-300 Emails/day

Lite – for new marketers-Rs.1510/month-No daily limit

Premium – for marketing prosrs.3895.5/month-No Daily Limit

Enterprise – for marketers who need more with advanced features.

Omnisend

Email and SMS marketing tool.

Free-500 emails/month & upto 60 SMS

Paid-6000 emails/month & upto 60 SMS-$16

Email & SMS plan- Unlimited emails/month-3933 SMS/month-$59

MailChimp

They have a pricing plan for marketing platform, websites & commerce & transaction email.

In Marketing platform

Free-2000 emails/day

Paid- Starts from Rs.770

EmailOctopus

They have simple pricing plans.

Free- 10000emails/month & 2500 subscribers

Paid-Flexible pricing starting from $8 depending on your subscriber and emails/month

Types Of Marketing Emails

There are basically 4 types of marketing emails.

Email Newsletters- More like infographics such mails should give away useful information to the subscribers. Improve customer engagement, giveaway how-to information, announcements. Tempt the subscribers to keep up with the next update.

Acquisition Emails- For those who want to receive emails but have not converted to customers yet. Content should consist of catchy information, tips, offers, to increase curiosity about the product thus converting potential visitors to customers.

Retention Emails- Meant for customers who has taken the service/product from us. Take their feedback or extend an offer to the trusted customers.

Promotional Emails-Special emails to continuously engaged customers, content on upselling on the product they already purchased.

Advantages Of Email Marketing

Option to create personalized content.

Generate feedback & opinions.

Targeted audience.

Generate quality leads.

Cost-effective.

Timely marketing.

Email marketing will be the next thing that you can do for your business to improve and also for customer engagement. One of the proven and targeted marketing tools ever.

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