All About Email Marketing. Benefits & Tools

Email marketing is one of the oldest and most intimate form of communication. Visitors opt for email subscription while visiting a website and end up getting information about all the latest products, promotions and news regarding their favorite product at finger tips. It is one the trusted, targeted way of getting authentic leads, improve brand awareness & enhancing customer engagement. 

Tools Used for Email Marketing 

There are various tools available in the market for emails. Here are the most prominent ones. 

SendInBlue  

SendInBlue has a different price for each stage of business. 

Free – for those getting started with SendinBlue-300 Emails/day 

Lite – for new marketers-Rs.1510/month-No daily limit 

Premium – for marketing prosrs.3895.5/month-No Daily Limit 

Enterprise – for marketers who need more with advanced features. 

Omnisend  

Email and SMS marketing tool. 

Free-500 emails/month & upto 60 SMS 

Paid-6000 emails/month & upto 60 SMS-$16 

Email & SMS plan- Unlimited emails/month-3933 SMS/month-$59 

MailChimp  

They have a pricing plan for marketing platform, websites & commerce & transaction email. 

In Marketing platform 

    Free-2000 emails/day 

    Paid- Starts from Rs.770 

EmailOctopus      

They have simple pricing plans. 

Free- 10000emails/month & 2500 subscribers 

Paid-Flexible pricing starting from $8 depending on your subscriber and emails/month 

Types Of Marketing Emails 

There are basically 4 types of marketing emails.  

Email Newsletters- More like infographics such mails should give away useful information to the subscribers. Improve customer engagement, giveaway how-to information, announcements. Tempt the subscribers to keep up with the next update. 

Acquisition Emails- For those who want to receive emails but have not converted to customers yet. Content should consist of catchy information, tips, offers, to increase curiosity about the product thus converting potential visitors to customers. 

Retention Emails- Meant for customers who has taken the service/product from us. Take their feedback or extend an offer to the trusted customers. 

Promotional Emails-Special emails to continuously engaged customers, content on upselling on the product they already purchased. 

Advantages Of Email Marketing 

Option to create personalized content. 

Generate feedback & opinions. 

Targeted audience. 

Generate quality leads. 

Cost-effective. 

Timely marketing. 

Email marketing will be the next thing that you can do for your business to improve and also for customer engagement. One of the proven and targeted marketing tools ever.